Why and How to Repurpose Content: The Ultimate Guide
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Why and How to Repurpose Content: The Ultimate Guide

One of the best ways to increase your blog’s reach, engagement, and conversion rates is through content repurposing. Bloggers have used this technique for years to create valuable content for their audience without starting from scratch all the time.

But what is content repurposing? How can it help you? And how do you even get started?

This blog post will answer all of these questions, as well as teach you how to repurpose your own content.

What is content repurposing?

Content repurposing is a process by which you take older content and transform it into a new format. For example, turn a blog post that has been shared many times on social media but isn’t generating engagement anymore into an infographic.

But you can also repurpose content in other ways:

  • Turn a blog post into a podcast script
  • Turn a podcast episode into a blog post
  • Make snippets of a blog post, podcast episode or YouTube video into social media posts

These are just a few examples of how to repurpose content.

This will not only give you more options for how to distribute your content, but will also help your blog engage with your audience in unique ways.

Benefits of content repurposing

Content repurposing is a great way to create more content without needing to start from scratch. Plus, it has so many benefits for your blog.

One of the best ways content repurposing can help you is by increasing your blog’s reach. If your content is relevant and valuable to other audiences, you’ll be able to reach those people as well as your original audience with this technique.

By repurposing content on your site, you increase engagement. You can get a following built-in to posts because they are familiar with what you do and who you are as an organization. This means that even if someone has never visited your blog before, there’s a chance that the blog post might be more interesting for them than usual – which in turn could lead them to stay on the site longer than normal.

Lastly, repurposing content helps increase conversion rates for potential customers or clients by providing added value for them as well! When visitors come across a post of yours that is different from the one’s expected―but was still interesting to read—they might be more inclined to convert than if it had been an older article without as much information.

A beginner’s guide to content repurposing

Content repurposing is the act of taking your existing blog post content (or any other content) and re-purposing it in new formats.

The benefit of content repurposing is that it allows you to be more efficient with your time while turning one piece of content into several different pieces. That means you can get more mileage out of the work you’re putting in, which can translate to higher engagement rates and improved conversion rates for your blog.

For instance, let’s say that you recently created a blog post about how to establish a strong online presence. You could transform that blog post into a short e-book, an infographic, a Slideshare presentation, a video tutorial, or a podcast episode. Each additional format will give you a new way to reach your audience and generate more leads from the same amount of work.

To start repurposing your own content, simply identify what format might be best for your particular piece of content. The key is to do some research first! Find out what others are doing with their content and see if you can come up with a new and unique way to to format your repurposed content.

Deciding what type of content to repurpose

The first step in repurposing your content is deciding what type of content you want to create. There are a few different types of content you can create from existing content:

  • A roundup post includes a collection of posts on a single topic, such as the best SEO companies.
  • An infographic is a graphic that summarizes information about an issue, such as how to write good blog posts.
  • Create a video from a text post and include interviews with other people.
  • A podcast can be created from any form of audio and shared through your blog or social media channels.
  • Turn several related blog posts into an ebook
  • A blog post can be syndicated to other platforms (such as Medium or a guest post on another website)
  • A course can be created from a compilation of many of these content sources


You’ve spent time and resources creating content for your organization. So what do you do with it?

Repurposing content is a great way to use content from one medium and use it in another. For example, you can take a blog post and turn it into a social media post or a presentation. You can even take an old blog post and turn it into a podcast episode.

There are options for repurposing content. The key is not spending more time on the second product than the first. And make sure you know what you’ll do with the original content after repurposing it.

So if you want to improve your content marketing strategy with repurposing, now you know how! And if you want to start repurposing content but don’t want to do it yourself, let’s talk about how I can handle it for you!

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