How Much Does a Freelance Blogger Cost?

How Much Does a Freelance Blogger Cost?

You do a lot of writing in your business and personal life. You write emails, texts, quick notes, grocery lists, to-do lists, and more. And this makes it easy to think you can just whip up a blog post, email newsletter, or other web copy. 

But unless you’re a writer yourself, or you just truly love writing, it’s never going to be that simple. Writing blog posts, emails, and other content requires more than a few quick taps on a keyboard and hitting publish. There’s coming up with an idea, writing a catchy title (or one that isn’t catchy but gets the point across so people click) keyword research, topic research, and then the writing itself. 

And that all takes away from the other things you need and want to do, both professionally and personally. 

So you decide to hire a freelance writer to take your content creation off your plate. But once you hire someone, how much do you pay a freelance blogger? 

That depends. 

There are three standard ways most freelance writers get paid: by the word, by the hour, or by the piece. How much a freelance blogger costs depends on how they get paid. 

Image by Dirk Wouters from Pixabay

By the word

Some freelance bloggers charge by the word. This can be anywhere between $0.03 per word up to $2-4 per word – and sometimes higher.

If the blogger charges on the higher end of that scale, it might seem too high to you. But keep in mind the price is not just about the words they put on the page. It’s also including the time they spend coming up with topics and titles, doing research, interviewing (if needed), editing, revising, and anything else they need to do to write your content.

They’re just giving the price for all that work simplified into a per word price.

This can be good for you if you’re on a tight budget. You can specify your word count based on what you can afford and know that you won’t pay more than that. You can also look for less expensive writers to make your budget stretch further.

However, this can be bad for you too. If a writer is charging per word, it means they only make money if they put out words. This means your content may be just one piece of many churned out in a day. It may not be their best quality or well-researched. It also means that you might end up paying more than you were quoted if they go over the word count or having to cut information to stay under the word count.

By the hour

Some writers choose to charge by the hour. These prices can be between $10-200 per hour or more. Charging by the hour helps ensure the writer gets paid for all the work they do to write your content. Brainstorming, researching, writing, editing, revising, and additional services such as image sourcing and uploading or publishing your content all takes time.

If a writer charges by the hour, this can make a shorter piece that required extensive research, editing, or revising to seem too expensive. And it can make a longer piece quickly go outside your budget.

If you hire a blogger who charges by the hour, you’ll want to hire someone who already has at least some knowledge of your industry. This will cut down on research time without sacrificing quality. You’ll also want to discuss a cap on hours to ensure the project doesn’t end up exceeding your budget before you realize it.

By the piece (or project)

Some writers, including me, prefer to charge by the piece or project.

Most of my work starts at $300 per piece. But this is just a starting point and depends on many factors that will be discussed before we agree to work together.

The benefit of charging by the piece for you is a clear price. Once we discuss the scope of your project and I have all the details, I can quote you a price for a minimum number of words. That’s the price you’ll pay. Period.

The price accounts for my time spent brainstorming, researching, writing, editing, and revising. If you want me to provide images or upload and/or publish your content for you, that does come at an additional fee. But the price for your written content is set once we agree to it.

If we agree on 300 words and I write 350 or 500, your price remains the same. If I spend a little more time researching than I anticipated, or editing takes longer than planned, your price doesn’t change.

How much does a freelance blogger cost?

There is no set rate. The first component is whether the blogger charges by the word, hour, or piece. Sometimes, charging by the word or hour will make a freelance blogger cost more. Sometimes charging by the piece will cost more. But that’s because there’s more to think about.

You also have to consider the scope of your project. A longer piece that requires more research and citations will be more expensive than a shorter piece that requires little to no research. A 7-day email nurturing sequence may cost more than a single blog post, and a page of website copy will likely cost more than both.

Turnaround time will also play a role. Most writers have a standard turnaround time from receipt of project to returning it to the client. If you need it faster, your writer will likely charge a rush fee.

They may also charge a fee if they need information or materials from you before beginning the project that aren’t being provided in a timely fashion.

But you’ll also find that some writers will offer discounts for retaining their services on a monthly basis or for multiple pieces of content at once. They might also offer a lower price if you publish the content under their name.

When it comes to freelance blogger cost, you also have to consider the money you save by hiring them. If you haven’t already, calculate how much an hour of your time is worth. Then determine how many hours you can save by outsourcing your writing. And if you can put those hours to more productive use creating new services or products that you can turn around and sell… a freelance blogger just might be worth their weight in gold.

In other words, there’s no specific answer to the question of how much does a freelance blogger cost. Know your budget, what you’re looking for, and then talk to a few freelance bloggers to get quotes before you hire someone if price is important to you.

But a good freelance blogger who provides quality work with a quick turnaround time is worth whatever they charge.

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